Pop-up Ads and Pop-under Ads
Pop-under ads are used in online advertising to grab the attention of a visitor while they are viewing a web site or when they leave a site. Advertisers often use pop-ads as a way to target their ad campaigns and generate valid click-throughs to their web site at a low cost.

Pop-ups Explained Pop-up ads are browser windows that "pop up" when someone is viewing certain web sites. If you pay for a pop-up ad campaign, your ad will appear on many different web sites. This pop-up advertising can be targeted or un-targeted pop-ads depending on where you buy them.

Example: You purchase 10,000 pop-ads through a pop-up or pop-under advertising service. You can create a separate ad for this pop-up ad OR you can use your existing web site page. Your existing web site can be set to trigger to "pop-up" and appear to web visitors when they are visiting those participating sites that have placed certain java or html pop-ad coding on their web sites. When someone visits that particular web site they will see your ad or web site when it pops up on the screen in their web browser. Those visitors can do one of two things - click on your ad or close the window.

Your campaign runs until you've received the number of pop-ups or pop-unders that you purchased.

Pop-unders Explained Another ad similar to a pop-up ad is a pop-under ad. It works the same way as a pop-up ad except that the pop-under window will appear underneath the main existing browser window that the web visitor is viewing. Web cisitors will not see the pop-under ad until they close the main window or minimize it.

Pop-unders are more discreet and are not as annoying to many web surfers, so some advertisers are choosing this route instead of pop-ups.

Great Tip! #1 Statistics show that pop-under ads will outperform pop-up ads by almost 5 - 1! In other words pop-under ads will usually generate 5 times better click-thru rates that pop-ups. Consequently, pop-ups are always sold at a much cheaper price than pop-unders. Additionally, when reaching for the most successful pop-under ad campaigns your success will also depend on the level of targeting that you can attain. The more targeting the greater the response and click-thru rates.

Using Pop-Ads on Your Web Site Pop-up or pop-under ads are usually created using JavaScript or various html coding methods. They are triggered by a code that tells the pop-up when to open and when not to open. Some pop-up ads are programmed to open only on the first visit to a web page and then it is hid from that visitor when they return to the site so as not to annoy the visitor.

Popular Ads for Pop-up Campaigns Pop-up or pop-under ads can be used to advertise a sale you're having at your site, display a discount offer or simply to promote your newsletter. Probably one of the best ways to ensure that your visitors come back to your site later is to ask for their email address through an email subscription form that offers updates, special offers or a free ezine. Pop-ads work great for this.

Great Tip! #2 A great peice of email marketing software that offers pop-under ads as a built-in feature to integrate the email subscription and opt-in process is ListKingPro. Using pop-unders in this way on your own web site will undoubtedly improve your ability to grow your own opt-in email list.

Pop-up and pop-under campaigns can be an effective marketing tool if you carefully choose where your pop-ads will appear and if you have crafted and designed your ads for maximum click-thru response. Testing is the key and it is important to make updates and improvements whereever possible. Pop-ads are also a very popular "branding" tool to help build your brand awareness with your audience.

Pop up ads and pop under ads are also referred to by similar terms known as: popads, popups, popunders, inerstitials, click-through ads, click-through rate (CTR), pop conversion rates, branding, brand awareness, browser advertising, cost-per-click ads, paypops, browser ads, web pop ads, pay per lead (PPL), pay per sale (PPS), site stickiness, surround session, unique visitors, web site traffic.