Pay
Per Click (PPC) Advertising - Online advertising
model where you pay per click-thru or visitor to reach your web
site. Typically, advertisers' ads are ranked according to the
per-click bid amount, and advertisers are charged when
a searcher clicks on an ad. Web site advertisers purchase ads
via pay per click search engines and advertising networks, which
then redistribute the ads to various partner sites, as well as
place ads directly on other web sites. Here are some popular pay
per click advertising search engines you should consider using
for your web site business.
Overture
is a popular pay per click advertising search engine, where you
can bid for top rankings in search results of major search engines,
such as Yahoo!, AOL, MSN, AltaVista, Lycos and InfoSpace.
Google
Adwords is one of the most popular pay per click advertising
methods. Set up various ads and then bid on keywords or keyword
phrases that are important for your web site.
Espotting
is a pay per click search engine for European web sites. You can
bid for top rankings in major European search engines, including
Yahoo! UK & Ireland, Lycos, Ask Jeeves, Netscape, UK Plus, Looksmart
and ntl:home, plus a number of popular French and German search
engines.
Great
Tip! #1
With regards to Overture and Google Adwords you should
be forewarned that you can rack up a lot of expense in click-thru
advertising expense in a hurry. You will want to make sure
that those visitors coming to your web site are converting
to sales and actual paying customers once they arrive at your
web site. For those visitors that are visiting your web site,
you will at the very least want to make sure that
you are at least capturing their email address. For
software to help you do that visit: ListKingPro.com
Additionally, to get some quick help on making your web site
have a better visitor-to-sales conversion ratio, visit: Improving
You Web Site Conversions
To
best utilize the Google Adwords pay per click advertising
model you will want to get some quick advice and help to better
utilize and even perhaps master their pay per click (PPC)
network. One great resource is the "Successful Advertising
with Google AdWords" text. You can get it by clicking
here and then click on "Adwords" in their navigation
bar. Another useful guide for Google Adwords help and advice
information is known as The
Definitive Guide to Google AdWords.
There are
a whole host of other pay-per-click and cost per click web sites that
operate on the same basic advertising and marketing principles mentioned
above. All basic pay per click (PPC) advertising strategies usually direct
web traffic from some type of search engine or directory when a user does
a search. Most of these sites do not generate nearly as much traffic as
Overture or Google but nevertheless they can still produce targeted traffic
direct to your web site. additionally, many times the cost of that traffic
is much less than with Google or Overture. Here are a few additional pay
per click advertising sites that are recommended and may be well worth
some of your attention.
Great
Tip! #2
You will want to refrain from advertising with any paid-to-surf
type web sites. These sites typically advertise and sell web
site traffic very cheap. For the most part, these type of sites
provide internet advertising that does not yield much in terms
of true or targeted visitors. Consequently, paid-to-surf advertising
sites do not generate much in real or actual online sales for
web site owners. These "paid to surf" type advertising
sites are actually paying people (sometimes these sites
may even be delivering automated web hits without using real
people) to visit your web site for a few short seconds.
Typically these people earn a small bounty or reward just for
visiting your web site.
Pay
per click advertising is also referred to by similar terms known as: click-through,
click-through rate (CTR), search engine marketing, conversion rate, cost-per-click
(CPC), cost-per-action (CPA), CPM, customer acquisition costs, hit, hybrid
model, impressions, page view, pay per click (PPC), pay per lead (PPL),
pay per sale (PPS), site stickiness, surround session, unique visitors,
Web site traffic.
