Marketing and Web Site Links
marketing is an online promotion technique in which web sites link to
one another to build link popularity with visitors and to help with major
search engine rankings. One thing the search engines look for in a web
site when determining how and where to rank it is, how popular the site
is with other related web sites. Links are a measure of that popularity.
Therefore, link marketing and promotion has become widespread among business
owners over the past few years.
savvy marketers have been trying to maximize this process through link
exchange programs, campaigns and link farms to reach the top in the search
engines. Unfortunately, so many techniques have been created that new
site owners can easily confuse true link marketing with bogus campaigns.
The information below will help you understand what true link marketing
is and how it can benefit you.
Credibility with Visitors. Referrals are powerful sales tools
because they often result in pre-qualified, eager-to-buy customers! Links
to your site from other web sites work the same way as referrals do for
offline businesses. It's similar to a personal recommendation.
who arrive at your site through a referral (or link) are excited to visit
your site, and are more likely to buy your products and/or services. Also,
the more targeted and related the sites are that are linking to your web
site, the more credible your web site and business will appear to web
surfers. If surfers begin seeing your "baby products" site linked
from many other baby-related sites, you'll soon become an authority on
the subject of baby products, and your web site will become even more
popular in your market before long!
Most Effective Link Exchanges. One way to promote your web site
is by using link marketing to conduct a link exchange campaign. This is
a campaign in which you ask other site owners to link to your site in
exchange for a link to theirs. It's a win-win situation in most cases.
However, beware of participating in too many exchanges with reciprocal
links. The search engines might penalize your site in the long run if
it appears to be linking to only those sites who link to you.
effective link exchanges are those that are targeted. If you sell baby
products at your site, a link from a maternity site would work great!
A link exchange with an insurance firm would not bring much results. The
more targeted your links, the more qualified visitors you'll receive.
This can increase your sales as well as boost your search engine rankings.
Link Marketing. Another effective way to build link popularity
and get quality targeted links is to pay for a link marketing service.
You're able to get your site linked from many different sites at once
by paying a fee. These could be online malls, directories or other similar
sites where traffic is high. Your site will usually be linked in a category
that will reach your targeted audience.
a paid link marketing service, make sure the sites that will be linking
to you are well-organized, offer proof of targeted traffic, and are willing
to place your link where it will get the best possible results.
many linking services that are scams, so beware! Most of the link sites
to watch out for are automated link sites and are sometimes called
"link farms." Typically these kind of link sites place all the
various categories and links onto one web page. These will usually charge
you a huge amount of money and promise thousands of links and the web
pages typically have little or zero Google Page Ranking ™. Typically,
these link farms link to you from sites that have very little traffic,
substance or relevance to your subject matter. These sites are full of
links, but offer no content, information or resources.
If you use
caution and keep your link marketing campaigns targeted, you will reap
many benefits from link marketing. Link marketing and link promotion must
be a part of all successful online businesses. Links can be worth a lot
in terms of the traffic they generate as well as the assistance they provide
to helping you attain a higher ranking in the search engines.
Tip! #1 Getting links for your web site
is a necessary step toward online success. Buying links from some
reputable link sites is a great way to build more links to your
web site. One quick way to know if the link site is a reputable
link site is to visit some of the pages you will be linked on. If
the pages and web sites are categorized toward one theme or topic
that is good. If there are links to other content and information
that is even better. Finally, you should check is to see if that
web site has any Google Page Ranking ™ ... if so then the
odds are good that it is a great place to get linked! One highly
recommended place to get a lot of great quality links that are categorized
along various topics and also have many pages with high page ranks
is the mall
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