SEO
Secrets: The Power Of Promoting One Page At A Time
Many
webmasters do not know it, but real SEO success can come from promoting
a single page or a few pages at most to search engines. Actually the most
common mistake most people make is to try and promote the whole site and
worse still to generate links targeted at the home page rather than targeting
a specific page that you are promoting.
Little do
they know that there is tremendous power in focusing on a single page
on the site at a time and concentrating all the SEO promotional activities
on it at least for extended periods of time before moving to another different
web page.
Find The Best For SEO Promotion
Firstly there is a need for you to realize that the World Wide Web is
fiercely competitive and not all the pages or content on your site can
compete effectively. But chances are that you have an article or two that
you are really proud of and feel confident that they can hold their own
against the very best. That is the article or the articles that you should
actively promote on the web and do everything to generate links pointing
to.
If there is already such an article that you have done, a good way to
start is to go back and brush it up with an excellent headline and the
right keywords to get you attention from search engines. You must do a
little keyword research and look for a keyword phrase that you can target
successfully. Choose carefully. Do not select a keyword that has only
a few hundred hits a month. And don't select a keyword from the very top
that is obviously just too competitive for you. Select something popular
enough that you feel you have a good chance of rating highly on. A good
gauge to analyze your chances would be to compare your Google PR (Page
rank) with that of the site currently in the position that you would like
to go for. If the other site is only one position higher or you are even
the same page rank, then it is a realistic shot and you can go for it.
Link To That Special Page From Your Other Sites
Recent changes in the Google algorithm has attached much more importance
to the total number of sites linking to a page rather than how high their
page rank is. This is to counter the common trick many unworthy sites
have used in the past of buying links from a high PR site and instantly
watching both their PR and positioning in the search engine change overnight.
The way the algorithm has been tweaked to deal with this problem, is such
that although the PR of the sites linking to you and their relevance is
still a factor, it is not as important as it was previously.
What this means is that it is now more of a numbers game than anything
else, which to my mind is the fairest way out of a complex problem. So
your SEO efforts should focus on generating as high a number of one way
links pointing to your sites as possible. Which means that you should
not pass by the opportunity to have some of your other sites pointing
to the single web page on your site that you are currently promoting.
How To Use Comments To Boost Your Search Engine Positioning
There is plenty of evidence to suggest that self-created links from spam
comments left at blogs do not work anymore with a leading search engine,
Google. Just as well because this is a rather annoying habit that many
lazy webmasters have picked up in recent times. The right way to leave
comments at blogs and discussion forums is to firstly find highly relevant
posts and discussion topics. Then the idea here is not instant gratification
but to build a reputation over a longer period of time. This will be much
more effective in drawing attention to you and the web page you are promoting.
I have seen this resulting in many folks reposting articles written by
a regular commentator they like, complete with one way links pointing
back to their sites.
The immediate and very welcome result of leaving comments is that traffic
shoots up dramatically, which is also desirable for your SEO efforts because
the more people who see and appreciate the contents of your web page,
the higher the chances that it will get re-posted with valuable one way
links leading back to your site.
In Conclusion
This strategy of concentrating all your SEO promotional efforts on one
of your web pages over a long period of time can be very effective in
helping lift up any site from obscurity to prominence.
Search engine
optimization is also referred to by similar terms known as: Search engine
marketing, SEO, search engine promotion, SE marketing, SE optimization,
search markeitng, search optimization, search engine optimization, search
engine optimization services, website optimization, search engine clicks,
improved ranking, search engine traffic, marketing on the search engines,
keyword listings, SE promotion, website promtion.
