Article Advertising and Search Engine Marketing
article advertising is a promotion technique that utilizes informative
written content articles that carry a link at the bottom of them to help
bring targeted web site visitors to a web site. Providing content and
articles are valuable online marketing tools because most surfers are
looking for free information. When you provide that information, you can
maximize the number of visitors who come to your site through the search
engines andother areas of the web. Therefore content article advertising
is an important form of search engine marketing but it's value can extend
way beyond search engines.
Your Target Market with Content. You can use content to reach
your target audience and increase sales by providing articles that are
related to your products and services. For example, if you own a site
that sells gardening tools and accessories, you can provide articles about
gardening on your web site. Your articles might include planting tips,
garden decor tips, ideas about how to attract birds to your garden, etc.
The more topics you can cover, the wider your reach.
who type "gardening tips" or a similar key phrase at a search
engine are interested in gardening. Therefore, if you have provided a
lot of useful content on your web site that has been indexed and read
by the search engines, there is a good chance that the gardening visitors
will see or find one of your content articles in the search engines and
then visit your web site via one of those article pages. These web site
visitors to your article pages will usually be a very targeted audience
and highly relevent to your business and it's sales and profits!
Tip! #1 Articles that provide interesting
and informative content are useful to other people and will therefore
get read, bookmarked and referred to by others. Be sure that you
are providing original content in your articles
otherwise you will not have much success with your articles in the
search engines. This is because the search engines will not index
content that is mostly just a duplicate of other content.
Content Affects Your Search Engine Rankings. Adding content to
your site can dramatically improve your rankings in the search engines.
How? The more information you provide on your site, the more search engines
will recognize your site as an authority on your subject. Every content
page or article you create/provide gives you another opportunity to submit
to the search engines with more keywords and phrases. You should include
targeted keywords throughout your content and in your meta tags for each
of your article pages. Make sure all your keywords are directly related
to your article. The more targeted the better!
Content Visitors on Other Sites. Don't limit yourself to placing
content on your web site only. You can also place your content articles
on other sites to promote your business. You can submit your own articles
to other web sites or take advantage of a content article promotion service.
This type of service provides the articles and you benefit from the search
engine traffic as a result of those articles being found by other visitors
on those sites or in the search engines. Each article that you have should
target a particular audience and should match your business theme and
your web site link should always be placed at the conclusion of each article.
Preferrably linked via your important keyword or keyword phrase for that
is probably one of the most effective ways to attract targeted search
engine traffic. Whether you provide articles on your site or take advantage
of content services elsewhere, you'll see a vast improvement in the quality
of your site's web traffic.
Tip! #2 For best results your articles
must be search engine optimized (SEO), otherwise they will be lost
in the volumes of information placed on the internet. Also there
are many key web sites where you can submit your articles to help
get them circulated on the web. Placing your articles in areas that
other webmasters may use them is a good idea because each article
carries your link back to your web site. One highly recommented
service that will write a quality, original content article and
do the search engine optimization for the article as well as place
it in their content article directory and circulate it to those
additional key web areas is: Article-ads.net
is also referred to by similar terms known as: content articles, article
advertising, article ads, content advertising, search engine marketing,
content article marketing, search engine content, search engine articles,
search articles, search content, write articles, write article ads, write
content ads, content ads.